how i think / what drives me
I'm right-brained and I gravitate to strategy and problem solving.
I'm an ENFP on the MBTI, and an Entertainer in Ray Dalio's PrinciplesYou universe.
I'm completely fascinated with people and behavior, and deeply curious about how communication influences behavior; technology is interesting to me purely in terms of how it impacts people.
how i lead / how i work
I'm used to building functions with minimal resources, so I lead from the front and rely a doctrine of frequent communication, transparency, empowerment, directness, humility, and vulnerability to facilitate healthy decision making and teamwork.
I always work until the job is done, and we always find a way to get it done. For better or worse, my work ethic sometimes crosses into compulsion.
Former managers have expressed that I'm valued as much for my cultural contribution to the business as I am for my marketing acumen. I enjoy being part of colleagues' personal growth, and I'm told I'm easy to talk to and fun to be around.
subject matter expertise / skills profile
We know that decisions are driven by emotion, and we know that story is the most powerful mechanism to influence emotion and drive behaviors. Consequently, my perspective is that all marketing is fundamentally about telling the right stories in the right places at the right moments to influence behavior.
That perspective, plus my dual obsessions with people and behavior, is why my 'T-shape' extends deepest into disciplines like storytelling, strategy, and communications. Together, those capabilities make me exceptional at uncovering and synthesizing the 'right stories,' and then understanding when and where to tell them.
The radar chart below is a self-assessment of my depth of expertise in different marketing functions:
