la cala presents
founder / owner
2022 - present
I spent my whole life dreaming of launching a music brand, and there was no better time than 2022 to take a breather from tech.
I partnered with an old friend / ex-colleague, cashed out some equity from a previous endeavor and threw myself headfirst into building a music and events brand in Brooklyn.
With help from my freelance network I built the foundations of the La Cala brand, and all of the accompanying digital assets. In 2023 we produced a series of Mediterranean-inspired, single-day festivals featuring talent ranging from local musicians to Grammy nominees.
I've never poured my heart and soul into something the way I did with La Cala, and I've never operated so 'full stack' on anything in my life. I managed art direction, talent booking, ticketing, content production, marketing, community management, legal, accounting, and more.
The experiences that came with founding a company and operating a small business have been completely invaluable.
music & live events
vertical saas | construction
disperse
head of marketing | vp marketing
2019 - 2022
Construction has a $1.6 trillion productivity gap. In a project-oriented industry, without any real data layer, successful analytics deployments are few and far between.
Disperse's mission is to unlock the future of building, and the product is a proprietary blend of digital twin, computer vision, and analytics technologies that help project teams drive continuous improvement and greater productivity.
I joined in 2019 as the founding US team member and head of marketing, charged with launching the US office and building the marketing function from scratch. I oversaw campaigns, rolled out a marketing tech stack, copiloted a category creation alongside our CEO, steadily scaled my teams, and successfully supported a pair of hungry sales engines in the US and UK, all through the COVID-19 pandemic. In 2021, I was invited to join the exec team as VP marketing.
My final missions with Disperse were leading a new flagship product launch and directly supporting our CEO with a $16mn series B fundraise that meant the business could survive new volatile conditions and higher interest rates.
celonis
senior marketing manager
2017 - 2019
Celonis is on a mission to improve efficiency and eliminate waste from business processes using a proprietary technology called process mining, which they pioneered.
I joined the company in early 2017 as the first marketer for the company in the US, about a year after the $27.5mn series A fundraise led by Accel. In my time there I had a hand in building the beginnings of almost every marketing and comms function at the company.
I was the tip of the spear for some of our first successful demand gen activities, architecting and executing our earliest campaigns. I grew the initial US PR program from its infancy, helping to land some of our first earned media with flagship publications. I built content, produced speaking sessions for conferences, and built the first version of the Celonis customer marketing function.
My time at Celonis was a wild ride on a rocket ship. I worked harder than I sometimes thought possible, built systems that are still in use today, and earned an education in how to build a marketing function to support a business during hypergrowth.
horizontal saas | fortune 500
sports & entertainment
glory kickboxing
director of digital marketing
2015 - 2017
Why does somebody spend a lifetime pursuing greatness in an arena of physical violence? Weirder still, why do so many of us seem to connect with it?
Very few professional fighters are what most of society would call 'normal' people. But, once you understand it's not actually combat that makes combat sports interesting, the business reveals itself to be entirely about story. For somebody like me who's always been obsessed with storytelling, Glory was the ultimate training ground.
I had been the agency account lead for them in my previous role and I was happy to come in-house to lead digital marketing. I owned performance marketing and looked after all things email, community management, and digital advertising, and I project managed the art & design team to support media buys and TV content.
I spent years meeting some of the most interesting people in the world. I flew to a new country every other week, sat ringside next to celebrities, and my intern once nearly got kidnapped and held for ransom. It was chaotic bordering on insane at times, but I seriously honed my craft and I was never, ever bored.
fanfactory
senior producer
2011 - 2015
In 2011 Facebook was closing in on half a billion daily active users. Data privacy was still largely unregulated, and consumer businesses suddenly had access to data at an unprecedented scale. There was a huge analytics opportunity in every industry, including music & entertainment, which was where FanFactory was specialized.
I was 21 and had only the vaguest ideas of why any of that might matter.
All I knew was that FanFactory had offered me an internship in Europe, working on a tech venture in the music industry, and I was ready to have some adventures. I didn't speak a word of French and didn't yet even have a passport, but I figured it out in time to move to Paris for a summer.
The company was dual parts digital services and SAAS, with revenue from the former funding development of the latter. I started humbly, managing social media accounts for music and sports clientele, but eventually had a hand in everything from sales pitching, to ops, to product management.
FanFactory was a true startup experience, and it was where I got my legs under me in tech.
